Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of real estate agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​
What are your goals for selling your home? Are you looking to make a certain amount of money to put toward a larger or nicer home? Or is selling quickly your top priority because of a move to a new city or area? Understanding your needs is key to crafting the right strategy.
For example, if selling quickly is your goal, you might consider pricing your home more competitively. On the other hand, if your focus is on maximizing profit, you’ll want to take a different approach. Whatever your priorities are, be sure to share them with us so we can adjust your selling strategy to meet your goals and help you get the best possible outcome.
Pricing your home correctly is one of the most critical steps in the selling process. When you set a fair and competitive price from the start, you’ll attract the most interest from both prospective buyers and their agents. Overpricing can cause your home to sit on the market too long, which can make buyers question its value, while underpricing could mean leaving hard-earned equity on the table.
That’s where we come in. With our experience and knowledge of the market, we’ll help you determine the right price for your home. We’ll analyze comparable homes in your area, evaluate current market trends, and, if necessary, recommend a home appraisal to ensure your pricing strategy is spot-on. Our goal is to position your home to sell quickly while helping you maximize your return and achieve your selling goals.
If your home isn’t already in showroom condition, don’t worry—now’s the perfect time to get it ready for buyers. Start by decluttering and packing away personal items so they can picture themselves living there. Next, focus on curb appeal—it’s the first thing buyers see, so make it count. Tidy up the landscaping, mow the lawn, plant fresh flowers, lay down new mulch, and consider a fresh coat of paint on the front door or shutters to create a welcoming first impression.
Inside, tackle any small repairs like fixing squeaky doors, leaky faucets, or chipped paint. Then, give your home a deep clean, from carpets and windows to appliances and baseboards. Don’t forget to let in natural light—open curtains or blinds to brighten every room. The goal is to create a space that feels fresh, inviting, and completely move-in ready. Putting in a little extra effort now will make a big impact when buyers walk through your door!
We’ll create a customized marketing strategy that’s tailored to showcase your home in the best possible light and attract the right buyers. This includes listing your home and leveraging our extensive digital marketing expertise to drive traffic through targeted social media campaigns, agent-to-agent networking, traditional marketing, and SEO advertising.
Our team focuses on getting your home in front of as many potential buyers as possible, with a strong emphasis on building momentum during the first three weeks. By combining proven marketing techniques with cutting-edge digital strategies, we’ll make sure your home stands out and gets the attention it deserves. Let us handle the marketing so you can focus on what’s next!
Getting an offer on your home is an exciting step, but it’s not the end of the process just yet. We’ll carefully evaluate each offer with you to ensure the buyer is pre-approved by a mortgage lender and that the terms align with your goals.
If the offer comes in lower than expected, we’ll work with you to explore options like making a counteroffer or finding creative ways to bridge the gap. This could include offering to cover part of the closing costs, making agreed-upon repairs, adjusting the move-in date, or leaving certain appliances or fixtures for the buyer. Our goal is to guide you through the negotiation process and help you secure the best deal possible while keeping everything as smooth and stress-free as possible.
Once we determine the offer is acceptable, we’ll carefully review the proposed contract to ensure everything is in order. We’ll make sure it includes all the important details, such as the deposit amount, down payment, financing terms, inspection rights, repair allowances, contingencies, settlement date, and a breakdown of fees and who’s responsible for them.
Once both parties agree to the terms, we’ll finalize the contract and make sure everything is clear and ready to move forward. Our job is to ensure every detail is handled so you can feel confident throughout the process.
You’ve accepted an offer and are now in the final stretch of your selling journey! Before closing, there are still a few important steps to take care of. Both you and the buyer will need to agree on what needs to be done before the sale is finalized. This might include inspections, surveys, or appraisals, and in some cases, completing necessary repairs—big or small.
We’ll take the lead on managing this process, making sure every item on the list is addressed, paid for by the correct party, and completed on time. Throughout the process, we’ll be checking in with the company handling the transaction to ensure everything stays on track and moves forward as planned. If you haven’t already, now’s the time to finalize your moving plans so the new buyer can take possession without any delays. We’re here to keep everything running smoothly so you can focus on your next chapter!
You’ve made it to the final step of selling your home—closing day! This is when ownership of your property is legally transferred to the new buyer. We’ll meet with the company handling the transaction to review and sign the final paperwork, making sure any remaining details are addressed.
As we wrap things up, we’ll also help you plan for the final details, like canceling utilities, cable, and lawn or trash services, or transferring accounts the new owner will be keeping. It’s also a good idea to leave behind instructions for any appliances staying in the home. We’ll make sure everything is handled so you can close this chapter with confidence and move on to what’s next!
Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.
With over 15 years of experience, Brian and Lisa Marie Mason, founders of Mason Signature Homes Realty Group, are dedicated to helping families find their dream homes. Combining expertise, integrity, and a personal touch, they make every step of the journey seamless and rewarding.